I developed the brand identity for Urthē Skincare, a San Francisco-based organic skincare line rooted in sustainability and conscious beauty. The logo reflects the brand's commitment to natural, eco-friendly living — striking a balance between clean, modern aesthetics and an earthy sensibility that speaks to the environmentally aware consumer. Designed to work cohesively across packaging, print, and digital touchpoints, the mark anchors a broader visual system that challenges the cosmetics industry's culture of excess and reframes beauty as something intentional, transparent, and kind to the planet.