I designed a series of double-sided direct mail postcards for the University of San Francisco's (USF) graduate Nursing and Analytics programs, targeting working professionals and students seeking advanced degrees. I focused on balancing bold typographic hierarchy with warm, aspirational photography to convey both academic credibility and approachability. In addition, both postcards leverage gold accents to align with USF's brand identity and logo. The analytics card takes a more dynamic, editorial approach, leading with alumni testimonials and portrait photography to humanize the program and build peer-to-peer trust. Both pieces are optimized for USPS standard sizing and designed to communicate a clear call to action within seconds of a recipient picking them up.