This snapchat geofilter was created for the University of San Francisco's School of Management campus, which is located in downtown San Francisco. Because its location is in the heart of the financial district, I wanted to convey a clean, sleek, and professional tone for students to use when on this campus. Because the School of Management campus is downtown, separated from the university's main campus, this Snapchat geofilter helps students feel more connected with their fellow USF students/peers, as well as sets a professional tone since this location is in San Francisco's Financial District – the city's business center.