This GIF (top) is the final result the client, Southern Exposure (SoEx), chose to include in their annual New Year's email message, which is sent out to their entire community and members. This GIF was also posted to their social media accounts to help them stay connected with their art community.

 

I added some non sequiturs to the GIF design in order to meet the client's needs, as well as create a more quirky and humorous tone. The two GIFs underneath (bottom) represent the two initial options I designed for the client.