LIP SUGAR BRANDING
Brand and Package Design, 2016
Client: Lip Sugar
Lip Sugar is a cosmetics company, offering a line of solely lip products, from lipsticks and lip liners to lip scrubs and lip tints.
For the Lip Sugar brand, I designed the logo to be minimalist and versatile so that it works well across all types of packaging and labeling. While the minimal color palette adds a sleek and classic look, the bright pink adds energy and memorability. It was my goal to design the company's logo to act as a timeless identifier to help separate this product from its competitors, as well as attract more consumers.