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LIP SUGAR BRANDING

Brand and Package Design, 2016
Client: Lip Sugar

Lip Sugar is a cosmetics company, offering a line of solely lip products, from lipsticks and lip liners to lip scrubs and lip tints.

 

For the Lip Sugar brand, I designed the logo to be minimalist and versatile so that it works well across all types of packaging and labeling. While the minimal color palette adds a sleek and classic look, the bright pink adds energy and memorability. It was my goal to design the company's logo to act as a timeless identifier to help separate this product from its competitors, as well as attract more consumers.

Copyright © 2018 Laura Schmaeler.